Our commitment to SUSTAINABILITY
At Canarias Nature Guides, we protect what we explore. We offer active tourism experiences whilst striving to minimise our environmental impact and maximise local benefits. We highlight the richness of our flora and fauna and raise awareness amongst our visitors about the fragility of these ecosystems. We are also signatories to the Tenerife Charter for the Sustainability to ensure that every adventure respects nature and supports local communities.
Tenerife Charter for Sustainability
Companies that sign up to the Charter for the Sustainability of Activities in the Nature voluntarily commit to comply with the 15 points set out in the Charter in order to offer a high-quality tourist experience that is also sustainable and respectful of the environment and natural resources.
Member companies are subject to annual audits carried out by Turismo de Tenerife to ensure that we maintain the highest standards of quality and environmental responsibility. This includes the submission of audited documentation, interviews with our staff, and inspections by ‘mystery shoppers’ who take part in our activities anonymously.

Compliance with the legal framework
Up-to-date information to the public administration
Proactivity in public-private cooperation
Recycling and Waste Management
Environmental awareness and care
Minimising the environmental footprint
Socio-economic development of the area
Identity and cultural heritage
Integral vision of service delivery
Presence and Image
Transparency and clarity towards the customer
Digital presence and social networks
Health and safety protocols
Networking and Training
Commitment and Improvements
Our Actions: Circular Economy
Reduction of Plastics
We eliminate or reduce single-use plastic to a minimum on our excursions. We use reusable water bottles, washable and reusable containers and cutlery for food, and reusable bags to carry our picnic.
Local suppliers
We are committed to local, zero-kilometre produce. At the picnics and lunches we organise for our groups, the flavours of our region always take centre stage: cheeses, wines and fruit from the islands. We support small businesses and local producers. We incorporate authentic local craftwork into our tours and design experiences that boost the local economy.
Respect for the Environment
We respect the environments we walk through, including their flora, fauna, geology and heritage. We do not stray from the path. We do not pick plants. We do not collect rocks or other natural objects from the environment. We do not hunt, kill or disturb animals. We leave nothing behind and take nothing away, except rubbish. We enjoy and learn from the environment without disturbing or damaging it.
Waste management
We do not throw anything on the ground and we sort the waste generated during our excursions.
Environmental education
We protect what we value, we value what we know - this is the foundation of our educational work. We strive to help our customers recognise the intrinsic value of nature and the impact of their decisions and actions as consumers and visitors. We promote behaviour that is respectful of and helps to preserve the environment.
Small and mid-size accommodation
We accommodate guests in small to medium-sized establishments, often rural accommodation run by local owners. We avoid large all-inclusive chains.
Accredited local guides
We work with accredited local guides to support the region’s economy and ensure a service that meets legal and quality standards. Their commitment to caring for the environment and their deep appreciation for this land are fundamental to preserving nature and raising awareness amongst our customers.
Reducción de plásticos
Eliminamos o reducimos al mínimo el plástico de un solo uso en las excursiones. Usamos botellas reutilizables para el agua, envases y cubiertos lavables para la comida y bolsas reutilizables para el transporte del picnic.
Proveedores locales
We are committed to local, zero-kilometre produce. At the picnics and lunches we organise for our groups, the flavours of our region always take centre stage: cheeses, wines and fruit from the islands. We support small businesses and local producers. We incorporate authentic local craftwork into our tours and design experiences that boost the local economy.
Respeto al entorno
We respect the environments we walk through, including their flora, fauna, geology and heritage. We do not stray from the path. We do not pick plants. We do not collect rocks or other natural objects from the environment. We do not hunt, kill or disturb animals. We leave nothing behind and take nothing away, except rubbish. We enjoy and learn from the environment without disturbing or damaging it.
Gestión de residuos
We do not throw anything on the ground and we sort the waste generated during our excursions.
Educación ambiental
Conocer para conservar - esta es la base de nuestra labor educativa. Nos esforzamos para que nuestros clientes perciban el valor intrínseco de la naturaleza y el impacto de sus decisiones y acciones como consumidores y visitantes. Promovemos un comportamiento respetuoso y de preservación con el medio ambiente.
Alojamiento de gestión local
Alojamos a los clientes en establecimientos pequeños/medianos, a menudo alojamientos rurales de propietarios locales. Evitamos las grandes cadenas de todo incluido.
Guías locales acreditados
Organizamos rutas interpretativas con guías locales y visitas a proyectos de economía circular generando un impacto positivo.
Our next challenge: Not just to care for, but to REGENERATE
Sustainable tourism aims to cause no harm, whilst regenerative tourism aims to improve the destination. Our next goal is to organise, or incorporate into our services, regenerative activities such as litter picks, trail restoration, controlling invasive species and activities with a social impact.
Our code of GOOD PRACTICE
Help us protect the environment and follow our Code of Good Practice:
- Bring your own reusable bottle.
- Avoid single-use plastics.
- Don’t leave rubbish in the outdoors – your rubbish comes back with you, and so do your organic waste.
- Admire the plants without damaging or picking them.
- Respect the wildlife and its habitat – observe the animals without interfering or feeding them.
- Don’t take any stones and don’t pile them up.
- Please respect the trail markings and minimise your impact.
- Do not light a fire under any circumstances and make sure you do not leave anything behind that could act as a lens.
- Avoid smoking in the woods and in protected natural areas.
- Use public transport whenever you can.
- Buy local products.
- Find out about the rules of the protected areas you are visiting.
- Hire certified guides.
- Don’t put your safety at risk just to take a photo.
See how we work
Guarantee of QUALITY
We collaborate with organisations that defend high-quality, safe and responsible active tourism. We are a member of leading associations for professional guides, ecotourism and active tourism and at local, national and international levels to ensure that our activities are legal, safe and respectful with the destination.
